School Committee assistance sought in promoting healthy relationships public awareness campaign
Led by Lt. Governor Karen Polito, the Governor’s Council to Address Sexual Assault and Domestic Violence—in partnership with the Office of Health and Human Services—has recommended increased support for awareness and prevention efforts to help reduce the number of individuals who experience sexual and domestic violence in their lives. This initiative includes the launch of “RESPECTfully” a public awareness and prevention campaign that promotes healthy relationships (friendships and intimate partner relationships) for MA youth aged 12-18.
To share the key message the everyone deserves respect, honesty, and open communication, RESPECTfully uses short, animated videos that illustrate problematic behaviors, provide a resolution and include a call to action to treat everyone RESPECTfully. The videos will be share on social media platforms and additional ads will be placed in major public transportation areas and convenience stores across the state.